I hear from CPA firms. It usually goes like this: Clients expect so much. If they don’t get what they want, they threaten to go elsewhere. So firms are in a struggle to meet client demands while not burning out their staff, kind of caught between a rock and a hard place. How do you [...]
Certainly your clients are people; they are individuals you connect to in many ways. Perhaps they are the point person of the organization that is actually who is paying you. You connect by having a personal relationship as well as a professional relationship. Part of your professional relationship is your hope that they see so [...]
There are two results from marketing. There are the low hanging fruit, the leads from prospects that want to buy now and immediately enter your sales process. Secondly, there are the leads that are seeds which need to be planted and nourished. They may turn into buyers in the future when they are ready and [...]
This is one of my favorite videos on Youtube. It’s all about positivity, smiling, attracting people by how you make each person feel. This is the basis of client loyalty, that personal connection that makes people want to be around you. Each person in this short video feels validated and encouraged to shine. I mentioned [...]
Salespeople are motivated by several things, money and what money will buy, pride and accomplishment, status in the eyes of others. But the best salespeople, the ones whose customers keep coming back, realize that selling is about using their skills to make people happy, bringing value to people to make their lives better. The best [...]
People When we go on vacation, we try to go with family and friends that we know we’ll enjoy. Of course, there are exceptions. We may not like certain family members or the friend of friends that happen to come, too. But by and large we’re planning an experience so we know we can enjoy [...]
1. Dance full out. You can dance small or you can dance big. Have you watched ‘Dancing With the Stars’? Do the performers get any points for holding back? No, the judges want to see full expression and commitment to the movement. Are you committed to your business? Do you really go for it? Put [...]
You’ve sold a product or a service. You’ve calculated your cost and sold it at a profit. So the sale is profitable, right? Not so fast. Is this the first sale to this customer? Have you calculated your customer acquisition cost? If you sold something for $100 and made $20 on the sale and your [...]
Recently I was leading a workshop on Customer/Employee Loyalty which I entitled ‘Dancing With The Stars’. Many of us have watched that TV show or a similar one called, “So You Think You Can Dance.” Some of us have even tried some partner dancing, taken lessons, or danced at weddings. One person told a story [...]
Ever seen a leaky pail that you’re trying to fill? It never gets full because as much as you’re filling up the top, there is water pouring out of the cracks in the bottom. Do you work hard to get customers? If they don’t stay for a 2nd purchase, you’ve got ‘leaky pail’ syndrome. I’ve [...]
