This is one of my favorite videos on Youtube. It’s all about positivity, smiling, attracting people by how you make each person feel. This is the basis of client loyalty, that personal connection that makes people want to be around you. Each person in this short video feels validated and encouraged to shine. I mentioned [...]

Salespeople are motivated by several things, money and what money will buy, pride and accomplishment, status in the eyes of others. But the best salespeople, the ones whose customers keep coming back, realize that selling is about using their skills to make people happy, bringing value to people to make their lives better. The best [...]

People When we go on vacation, we try to go with family and friends that we know we’ll enjoy. Of course, there are exceptions. We may not like certain family members or the friend of friends that happen to come, too. But by and large we’re planning an experience so we know we can enjoy [...]

1. Dance full out. You can dance small or you can dance big. Have you watched ‘Dancing With the Stars’? Do the performers get any points for holding back? No, the judges want to see full expression and commitment to the movement. Are you committed to your business? Do you really go for it? Put [...]

You’ve sold a product or a service. You’ve calculated your cost and sold it at a profit. So the sale is profitable, right? Not so fast. Is this the first sale to this customer? Have you calculated your customer acquisition cost? If you sold something for $100 and made $20 on the sale and your [...]

Recently I was leading a workshop on Customer/Employee Loyalty which I entitled ‘Dancing With The Stars’. Many of us have watched that TV show or a similar one called, “So You Think You Can Dance.” Some of us have even tried some partner dancing, taken lessons, or danced at weddings. One person told a story [...]

Ever seen a leaky pail that you’re trying to fill? It never gets full because as much as you’re filling up the top, there is water pouring out of the cracks in the bottom. Do you work hard to get customers? If they don’t stay for a 2nd purchase, you’ve got ‘leaky pail’ syndrome. I’ve [...]

In the last issue we gave some metrics that indicated how focusing on customer loyalty can save you money and grow your sales. Start thinking about your customers in terms of their lifetime value. If each sale is $1,000 and a customer may buy something twice a year, that’s only $2,000 per year. But multiply [...]

Here are some numbers dealing with customer loyalty. It has been proven that organizations with high levels of loyal customers typically grow sales at 2X the rate of their competition. It costs 5 times as much to get a new customer than to keep an existing customer. The most effective and least expensive form of [...]

The Hedgehog Concept’ comes from Jim Collins’ book Good to Great. After analyzing companies that had met his criteria for explosive and sustained growth, he discovered that they had achieved an understanding of their sweet spot of impenetrable strength and great success (like a hedgehog). You can find this for your business also. It is [...]