We all go to networking events. That’s where potential new clients are at. Hopefully you’re going to the right networking events, the ones where the majority of attendees fit the profile of your ideal client. Don’t have a profile of your ideal client? Demographics and psychographics? Then better do something about that? More on that [...]

What is effective networking? Most of us realize that networking is a good way to market our businesses. When we meet people, we have the possibility of inviting someone to start a relationship. To grow our businesses we need those relationships. But do we want just any relationships? Yes and No. Certainly if we’ve identified [...]